IRONFORGE

IRONFORGE
The Iron Forge Story

WE ARE
IRON FORGE

Founded in 2014, Iron Forge was built on a simple premise: a gym should be a place of transformation, not just transaction. We stripped away the fluff, the juice bars, and the distractions, leaving only what matters—iron, sweat, and community.

The Journey

OUR STORY

2014

The Forge Ignites

Started in a 2,000 sq ft warehouse with just basic free weights, a power rack, and a vision to create a no-nonsense training environment.

2017

Building The Army

Expanded to a 10,000 sq ft facility. Introduced our signature HIIT Inferno and Strength classes, growing our community to 500+ dedicated members.

2021

Elite Status

Upgraded all equipment to industry-leading standards. Launched the Iron Forge App and personalized nutrition planning.

2025

City Dominance

Opened two new locations. Voted "Best Performance Gym" in the state for the third consecutive year.

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OUR MISSION

"To strip away the noise of the modern fitness industry and provide an environment where pure, unadulterated effort yields undeniable results."

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OUR VISION

"To be the ultimate proving ground for those who refuse to settle, creating a global standard for what a true performance facility should be."

What Drives Us

CORE VALUES

DISCIPLINE

We believe motivation is fleeting, but discipline is the foundation of every great achievement.

COMMUNITY

We lift each other up. Your victories are our victories; your struggles are our struggles.

EXCELLENCE

Good enough never is. We constantly push the boundaries of what is possible in training.

INTEGRITY

Honest work, honest results. No shortcuts, no empty promises, just proven methods.

INNOVATION

We respect the basics but embrace scientific advancements in sports performance.

INCLUSIVITY

Our doors are open to anyone willing to put in the work, regardless of their starting point.

The Brains & The Brawn

MEET THE TEAM

ALEX MERCER

Founder & CEO

ALEX MERCER

Founder & CEO

Former competitive powerlifter with a vision to create the ultimate training facility.

MARCUS VANG

Head Strength Coach

MARCUS VANG

Head Strength Coach

Specializes in athletic performance and biomechanics. CSCS certified.

SARAH CONNOR

HIIT & Conditioning Director

SARAH CONNOR

HIIT & Conditioning Director

Ex-military instructor bringing tactical fitness to the masses.

DAVID CHEN

Combat & Mobility Coach

DAVID CHEN

Combat & Mobility Coach

Jiu-Jitsu black belt with a focus on functional range conditioning.

Recognized By The Best

Men's Health

Gym of the Year 2024

Fitness Weekly

5-Star Facility

NSCA

Certified Excellence

Local Choice

Best Performance Center

Step Inside

EXPERIENCE THE FORGE

Words and pictures can only say so much. See the facility for yourself through our virtual tour, or better yet, come down and feel the energy in person.